A solid online presence is good for any business. But does your website attract visitors from abroad? Thanks to technological innovations, companies have undergone major changes, and business owners have constantly used marketing ideas that can attract the attention of as many customers as possible. Moreover, the lush international market forces companies to look beyond their national borders if they want their business to grow.
How Websites Translation Helps Your Business Succeed
This is a cheap way to communicate with international customers. Translating your website content into several languages ââensures that your site can effectively reach potential customers anywhere in the world.
More than 200 million users daily connect to the Internet in their native language. In this era, most people use the Internet to collect information and use online services because it is more accessible and requires fewer trips or queues. The Internet allows customers in other regions or countries to receive the necessary information, products, or services with one click and without leaving their own home.
Site visitors are twice as likely to visit sites in their native language. If you contact foreign customers, your site is the main interface between the company and customers, so it is important that your site is in their language. Potential customers will become clients more easily in this way.
Although English is widely spoken, more than 50% of prospective Internet users speak another native language. Millions of people are viewing communication in other languages, including French, Chinese, Spanish, Russian, Hindi and many other languages. If your website uses several languages, it will be easier for you to expand your business in several countries.
Studies show that web users get products or services from a website four times more often in their own language. In addition to the appearance of the site, the language of the site plays an important role in turning guests into customers. Website translation provides incredibly fast market development, eliminating language barriers that may prevent potential customers from learning about the products or services offered. As a result, business owners can take full advantage of globalization.
Although website translation is currently a large business, many companies do not take the complicated translation process seriously and do not properly consider any website translation project. That is why many translated sites are of very low quality. Undoubtedly, many companies use machine translation or a non-professional translation agency. Only an experienced translator can feel and understand the context of metaphors, similarities, nuances, local expressions, and colloquial phrases and can professionally translate them into the target language.
You must use website translators that speak your language. They must have a diploma in translation, accreditation, and many years of experience working with source and target languages. They should also use terminology databases and use detailed procedures to ensure that translation projects consistently provide high-quality results.