There is a lot of hype when it comes to online marketing. There is an online marketing expert on every web corner nut are they really telling the truth? Before you engage in any sort of online marketing activity, it is important that you get your facts straight or else you will be very disappointed.
Upselling and customer loyalty are profitable.
The standard online campaign is expected to sell products profitably. This is also referred to as “single sale campaigns” because each sale is meant to be profitable. These campaigns can turn out to be unprofitable due to rising advertising costs and price wars. One solution is to make it profitable with upsells and the life time value of a newly acquired customer.
It is much easier to sell to existing customers than to acquire a new one. Consequently, create a strategy that increases the amount of items or services they order once they have come to trust you.
Look-alike audiences do work.
Let someone else do the heavy lifting. By installing a few pixels you can allow advertising platforms to collect data about your customers and learn more about their online behaviors. These pixels will then work as a targeting tool and help the advertising platforms to find additional users with similar online behaviors with the goal to increase your online sales.
Typical examples are the Google Display Select Targeting and Facebook Lookalike Audiences. Google Display Select targets people who are similar to the ones that visit your site through the search campaigns. It works best if your campaigns have had traffic and conversions for a couple of months.
Sourced from: https://www.entrepreneur.com/article/249132
For your online marketing campaigns to succeed, you need to have some things sorted. You need to have a clear plan, a good website and a product plan among other things.
1. Have A Clear Plan
This the most important and initial step toward marketing your business online. You should be clear about your goals, products or services to be focused on for marketing them, target audience as well as the budget which you want to spend on marketing your business online.
2. Make A Product-specific Plan
Make your plan according to the product you want to market or according to the nature of your business. Choose a theme for your website according to your product or service so that your current or prospect customers can relate to it easily and do not find your website unappealing.
3. A Good Website
Creating a good website is very important to market your business online. Tie up with a web developer who has experience in making websites related to marketing your genre of business. Make sure that you describe him your goals and requirements carefully so that he delivers the final output according to what you need and the website does not go wrong anywhere.
You have a product so make a lot of noise about it. You can do this through adverts. You should also invoke your potential buyers by maybe offering discounts or giving samples.
Don’t Forget to Advertise
You don’t want to confuse advertising with marketing. Advertising is just one of the many aspects of marketing. Advertising is just the simple act of letting people know that you are there, and that you have a product to sell. When you begin the process of learning about online marketing, you may encounter a number of bewildering definitions. One successful marketing guru put it this way:
Online marketing is any effort to spread the word about your company, which uses the internet to reach people.
Create Desire and Incentive to Buy
One of the biggest mistakes businesses make at this point is assuming that the product will sell itself. That is simply never true. If products did sell themselves, then companies wouldn’t have to spend the $80,000 a year and up, on commissions to competent sales people. What people really mean when they say that a product sells itself is that it creates desire within people who see it. Therefore, all you have to do is show it to people.
There are some products that do tend to draw people in without much prompting from anyone else. Gold and diamond jewelry are examples. And yet, sellers of gold and diamond jewelry still have to work very hard and spend a lot of money convincing people to buy. A part of creating desire is creating incentive. A product may be desirable. But people still may not be incentivized to buy. You can’t just show it to them, as in advertising. You have to make them want it, and incentivize them to take the next step.